Bringing More Transparency to Shopping for a New Heating & Cooling System for Canadians
Replacing your heating and cooling system is a big financial investment in your home, and it’s something you will rely on to keep your home comfortable and liveable for years to come.
Reviews aren’t a bad place to start but they’re not a perfect way to evaluate potential furnace & air conditioner companies and contractors.
It is relatively easy for anyone to leave glowing fake reviews—or negative ones on a competitor’s profile, and fake reviews can be bought online easily and cheaply. Furthermore, while there are plenty of genuine reviews, these reviews rarely evaluate the actual quality of the workmanship, or the long-term post-sale experience of prior customers.
Reviews, whether good or bad, are often left pretty much immediately after the installation is complete. And the reviews often focus on the friendliness of the installer or other relatively trivial details.
To us, this is like evaluating a dentist based on the selection of magazines in the waiting room or the cheeriness of the receptionist. Nice details sure, but hardly an indication of the dentist’s skill and experience or how well they’ll actually fix your teeth.
Sure, the overall customer experience is important, but this is truer of certain business types than others. At a restaurant, these details really matter because they’re central to the service you’re paying for—an enjoyable evening out with friends or family. But when it comes to more technical services, skilled trades, and the like, customers reviews may fail to adequately evaluate the core competency of the service providers.
And if there are issues with the system, how helpful and responsive is the company when it comes to emergency servicing and repairs six months or two years down the line? That initial review provides little insight into the ongoing quality of support.
Second, the average consumer typically lacks the technical expertise and experience to truly assess the quality of an installation.
So although consumer reviews aren’t a bad starting point, and do provide some insight into the overall experience of dealing with a company, we think homeowners deserve a more complete picture of the company’s qualifications & certifications, up to date insurance, level of training, work history, verified customer feedback, and more.
That’s why we developed the FurnacePrices.ca Certification Program, which requires local HVAC contractors to meet a variety of criteria and provide proof of credentials, insurance, and other important documentation.
We also continuously monitor feedback from verified customers, and we actively gather this data over time, rather than simply relying on the small percentage of people who may take it upon themselves to share their experiences (or who only leave a review after being offered an incentive).
Our Certification aims to help companies build trust with customers, while also helping consumers shop with confidence and peace of mind, bringing an additional layer of transparency to the process of buying a new furnace or air conditioner, an exercise that can often be confusing and intimidating for homeowners, given that most of us have little direct experience with these systems, and probably have never bought one before.
So rest easy and shop with confidence, get in touch with one of our Certified Local Partners today!