Online reviews have become the go-to way for consumers to choose which restaurants to eat at, where to get their car repaired, and of course, who to call when they need to upgrade their furnace or central air conditioner.
Customer reviews are great because you get to hear firsthand experiences from real people who have direct experience with local businesses in your area.
Take advantage of the wisdom of the crowd in an instant, right on your smartphone! But…
Unfortunately, this utopian vision is not always exactly how things end up working in reality.
Don’t get me wrong, customer reviews do have value when evaluating a local business’ services, and there is certainly nothing wrong with checking out customer feedback on popular directories and review aggregators. We all do it.
But let’s look at some reasons why, at least when it comes to heating & cooling contractors, simply taking a glance at the average star rating and making your decision based exclusively on that might not always be the best strategy, and why it’s often best to consider additional factors in your research.
Any time you’re doing work on your house, especially when it involves an investment of thousands of dollars into a system you’ll depend on to keep your family warm for years to come, choosing the right company to deal with is important. After all, you want to make sure the company will not only do a good job, but be there in case there are problems down the line (i.e. an emergency service call in the dead of winter!)
This helps bring more clarity and transparency to the shopping experience, helps Canadian homeowners make an informed purchasing decision, and helps local heating & cooling companies connect with and build trust with potential customers.
(In the interest of transparency, FurnacePrices.ca does earn a membership fee from some of these companies for referring quote requests, and sharing their current deals (hey, writers, staff, and web hosting aren’t cheap!) but we don’t earn a commission on sales, and all companies have to pass the certification regardless.)
This website was founded to create a truly Canadian source of information that homeowners can trust, and that will always be our #1 goal.
So, looking to upgrade your heating & cooling system? Get a free quote from one of our Certified Local Partners here.
And if not, no hard feelings! The information on this website is free for anyone to consult, and you’re welcome to deal with whichever heating & cooling contractor you wish. We’ll be happy as long as people keep finding our site useful and helpful!